The 90-Day
Email & CRM Build.
Most businesses reach a point where acquisition is working, but repeat revenue isn't keeping up.
This is the project that fixes that.
This isn't about sending ad-hoc newsletters. It's about building automated systems that work whether you're thinking about email or not.
A 12-week, fixed-scope implementation that builds the email and CRM system your business should already have.
£6,000 - 50% UPFRONT - 50% AT WEEK 6
THE PROBLEM
The revenue that's already slipping through
You've done the hard work of getting customers in. But if there's no structured system behind what happens next, a significant chunk of the revenue those customers could generate simply doesn't materialise.
It adds up quietly. Flat repeat rates, a database of one-time buyers, and an email channel that gets used occasionally but never really earns its keep.
The customers are there. The platform is there. The revenue potential is there.
What's missing is the system that connects them.
THE PROBLEM
The cost of an underused email platform
Every customer who buys once and never hears from you again is revenue you've already paid to acquire and then left on the table.
Acquiring a new customer costs significantly more than selling to an existing one. Most businesses know this, but very few have built the system to act on it.
The customers are already there. The platform is already there. The only thing missing is the system that puts them to work.
What the 90-Day Build Delivers
THE SOLUTION
This is a structured implementation project. Over 12 weeks, I come into your business, assess what you've got, and build the automated email and CRM system that should already be in place.
It's not traditional consultancy. I'm not here to give you a report and a set of recommendations for you to act on yourself. I build it. You get a working system at the end.
It's also not a marketing retainer. There's no monthly newsletter management, no ongoing campaign support. The Build is a defined piece of work with a clear start, end, and outcome, though some clients do choose to continue working together once the system is in place.
By the time we're done, your email system is running automated sequences in the background, bringing customers back, reactivating dormant ones, and following up after purchases, without you having to think about it.
What’s Included
Phase 1:
Audit & Revenue Mapping.
Before anything gets built, I need to understand what you've already got. I review your CRM setup, email platform, existing automations, and customer data to identify the gaps and the biggest revenue opportunities. You get a clear picture of what's working, what isn't, and what we're going to build.
Phase 2:
Segmentation & Journey Design
Not every customer is the same, and your email system shouldn't treat them as if they are. I define how your audience should be structured and map out the automated journeys we'll build, who gets what, when, and why, before a single sequence gets touched.
Phase 3:
Build & Implementation.
With the strategy and structure agreed, this is where it all gets built. I build 4–6 automated email sequences directly in your platform; welcome journeys, post-purchase follow-ups, win-back campaigns, and more. Everything is configured, written, and tested thoroughly before anything goes live.
Phase 4:
Dashboard & Handover.
At the end of the project, you get a simple performance dashboard to see how the system is working, plus full documentation and a structured handover session to manage everything confidently going forward.
The Investment
The 90-Day Build is a fixed-fee project. No hourly billing, no scope creep, no unexpected costs.
£6,000 - £3,000 upfront · £3,000 at Week 6
A full-time CRM or email marketing hire costs upwards of £35,000 a year. This is a focused, fixed-fee project that installs the core system, without the long-term overhead of a full-time salary.
For a system that continues working long after the project ends, the investment makes commercial sense.
I take on a small number of Build projects at a time, typically two or three concurrently, so each client gets my full attention from start to finish.
Is this the right project for you?
This is right for you if:
Established UK business generating revenue
CRM or email platform already in place
Actively investing in customer acquisition
Retention is inconsistent or unmeasured
This is not right for you if:
Pre-revenue or early-stage startup
No CRM or email platform in place
Looking for newsletter outsourcing
Want hourly advice or ad-hoc consulting
From kick-off to handover
The project has a fixed structure from day one. You'll always know where we are, what's being worked on, and what's coming next.
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I review your current CRM and email setup in detail; what's been built, what's active, what's dormant, and where the gaps are. From there, I map out the customer journey we're going to build and agree on the priorities before anything gets built.
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I define how your audience should be structured and design the automated journeys that will do the heavy lifting. This phase lays the foundation for everything built in weeks five to ten.
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The longest phase and the most hands-on. I build and configure everything directly in your platform. Every sequence is written, built, and tested before it goes live.
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Final testing and refinement across all live sequences, dashboard setup, and a structured handover session so you understand exactly what's been built and how to manage it going forward.
A bit about me
I'm Helen, and I run Email Wins as a solo consultancy from West Yorkshire.
I've spent over 15 years working in CRM and email marketing, across a range of industries and business sizes. I've seen what good lifecycle infrastructure looks like, and I've seen what happens when it's missing, which is usually a database full of potential that never quite gets realised.
I set up Email Wins because I wanted to offer something specific and genuinely useful: a defined project that builds the system most growing businesses need but never quite get around to building themselves.
I work with a small number of clients at a time and there's no handoff, every part of the project is handled by me, start to finish. Every project gets my full attention, my direct involvement, and a standard of work I'm happy to put my name to.
You can find my full background and connect with me on LinkedIn.
Ready to build the email system your business needs?
If you're generating revenue but your email platform is underused, and retention is patchy, the 90-Day Build is probably the right next step.
The Strategy Call is a straightforward conversation. We'll look at where your business is, the gaps, and whether this project is the right fit. No obligation, no hard sell.
If it's a good fit, we'll agree on a start date and get to work.