Acquiring customers is hard.
Retaining them shouldn’t be an afterthought.
I build email and CRM systems that keep your customers coming back, so you're not relying on your monthly newsletter to drive revenue.
90 DAYS. FIXED SCOPE. DONE PROPERLY.
THE PROBLEM
You can't outspend a leaky funnel forever.
Most growing businesses put serious effort into getting customers through the door. Ads, referrals, social media, word of mouth. It works and people buy.
But then what?
For most SMEs, the answer is: a welcome email (maybe), a monthly newsletter, and the hope they come back. There's no real system. No automated follow-up. No structure that turns a first purchase into a second, third, or loyal customer.
It's not that you don't care about retention. It's that no one's ever built the infrastructure to make it happen. And it keeps getting pushed down the list.
That's exactly the gap I fix.
The 90-Day Email & CRM Build.
THE SOLUTION
This is a fixed-scope, 12-week project where I come in, assess what you've got, and build the email and CRM system your business should have had from the start.
No ongoing retainer. No scope creep. Just a defined piece of work with a clear outcome. A system that runs in the background and earns its keep long after we've finished.
INVESTMENT
£6,000
50% upfront, 50% at Week 6
A full-time CRM or email marketing hire costs upwards of £35,000 a year. This is a focused, fixed-fee project that delivers the same result - without the overhead.
What's included
A full audit of your current CRM and email setup
A clear map of your customer journey
Smart segmentation
4–6 automated email sequences built and live
A simple performance dashboard
Full documentation and handover
This probably isn't right for you if
You want someone to write and send your monthly newsletter
You're looking for ongoing campaign management
Is this for you?
My 90 day email & CRM build is best suited to established UK businesses that are already generating revenue and have an email platform in place — but haven't yet built the automated system that makes it work properly.
You're probably acquisition-focused right now. Customers are coming in. But retention is patchy, email is underused, and there's no real structure behind it.
If that sounds familiar, this is likely a good fit.
It's not the right project if you're pre-revenue, don't yet have a CRM or email platform, or are looking for one-off campaign help.
How it works
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Week 1-2
I audit your existing setup and map out the customer journey we're going to build.
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Week 3-4
We define your customer segments and plan the automated sequences that will do the heavy lifting.
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Week 5-10
I build and implement everything directly in your platform.
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Week 11-12
Testing, refinement, and a full handover so you know exactly what's been built and how it works.
A bit about me
I'm Helen, and I run Email Wins as a solo consultancy. This means when you work with me, you get me. Not a junior marketer, not an account manager. Me.
I've spent over 15 years working in CRM and email marketing, and I set up Email Wins because I kept seeing the same problem: good businesses with customers who liked them, but no real system to keep them coming back.
I work with a small number of clients at a time, and I don't hand work off — so from the first conversation to final handover, you've got my full attention.
Your email platform is set up.
Is it earning its keep?
If your best customers aren't hearing from you as often as they should, and there's no real system behind your email marketing, this is probably the project that fixes that.
Book a free Strategy Call and we'll work out whether the 90-Day Build is the right fit for your business.